JobDiva

JobDiva

In 2018, I began working at JobDiva, a CRM/ATS SaaS company serving the staffing industry.

In my 6 years there, I've evolved in my role and taken our small team from little-to-no UX maturity to a medium level of maturity, and during that time, our user base has increased over 65%.

My Professional Journey

My Professional Journey

JobDiva, a leading enterprise Software-as-a-Service provider, specializes in a comprehensive CRM and Applicant Tracking Software for the staffing industry. Despite its robust feature set and reputation for delivering effective solutions, when I joined the company in 2018 as a manual QA tester, there was a notable absence of UI/UX infrastructure.

Recognizing this gap, I embarked on a journey into UI design, armed only with a basic sense of digital aesthetics and no formal experience. I began incorporating UI suggestions alongside my bug reports, which gradually evolved into basic mockups—my very first created in Microsoft Word! As I progressed, I taught myself HTML/CSS, and later Python and React, enhancing my ability to convey requirements to the development team.

In 2019, I advanced to creating more polished mockups in Photoshop, eventually transitioning to Sketch and contributing to the development of the company's first design system. By 2022, we had adopted Figma, reflecting our growth and commitment to modern design practices.

Today, UX is integral to JobDiva's development process. I have been responsible for producing the majority of our mockups and prototypes, ensuring that all products undergo a rigorous design review. My unconventional entry into UX has not only shaped my approach but also significantly contributed to the company's design evolution.


Highlights

Highlights

1

UI/UX Design

Created hundreds of mockups and medium-fidelity prototypes using Figma. Utilized QA skills to ensure a seamless handoff to developers, minimizing errors and streamlining the production process.

2

Product Design

Led design and testing efforts for a wide array of projects from inception to completion. This included mobile timekeeping applications, internal GDPR/CCPA compliance features, and significant accessibility enhancements, among others.

3

Branding

Played an integral role in the company's rebranding efforts in 2022-2023. Responsibilities included crafting marketing copy, designing the new company logo, and creating 3D-modeled motion assets using Blender, significantly enhancing the brand’s visual identity.

4

Stakeholder Engagement

Conducted thorough interviews with clients and end users to identify pain points. Provided actionable suggestions for new enhancements, aimed at increasing the overall value and user experience of the core product offering.

1

UI/UX Design

Created hundreds of mockups and medium-fidelity prototypes using Figma. Utilized QA skills to ensure a seamless handoff to developers, minimizing errors and streamlining the production process.

2

Product Design

Led design and testing efforts for a wide array of projects from inception to completion. This included mobile timekeeping applications, internal GDPR/CCPA compliance features, and significant accessibility enhancements, among others.

3

Branding

Played an integral role in the company's rebranding efforts in 2022-2023. Responsibilities included crafting marketing copy, designing the new company logo, and creating 3D-modeled motion assets using Blender, significantly enhancing the brand’s visual identity.

4

Stakeholder Engagement

Conducted thorough interviews with clients and end users to identify pain points. Provided actionable suggestions for new enhancements, aimed at increasing the overall value and user experience of the core product offering.

1

UI/UX Design

Created hundreds of mockups and medium-fidelity prototypes using Figma. Utilized QA skills to ensure a seamless handoff to developers, minimizing errors and streamlining the production process.

2

Product Design

Led design and testing efforts for a wide array of projects from inception to completion. This included mobile timekeeping applications, internal GDPR/CCPA compliance features, and significant accessibility enhancements, among others.

3

Branding

Played an integral role in the company's rebranding efforts in 2022-2023. Responsibilities included crafting marketing copy, designing the new company logo, and creating 3D-modeled motion assets using Blender, significantly enhancing the brand’s visual identity.

4

Stakeholder Engagement

Conducted thorough interviews with clients and end users to identify pain points. Provided actionable suggestions for new enhancements, aimed at increasing the overall value and user experience of the core product offering.

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Ziyad Gower |